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The Brief

The client requires some marketing collateral to promote Live at the Onion, a music event at The Dirty Onion, Belfast.

  1. Outdoor – 48 Sheet Billboard

  2. Double sided A6 Flyer

  3. Social Media promotion: FB cover photo and fb square

My Approach

From working in the hospitality industry in Belfast, I already had an idea of how The Dirty Onion portrays itself and their brand identity. I decided to look at their website to research further more about the brand and their story. I found the website was very image-based and thought I could do something simple - an image of live music and some text over the top. However, I felt this was very basic and wouldn’t read well across all the marketing platforms.

Next, I researched The Dirty Onion’s social media - mainly Facebook and Instagram. Here I found a lot more content to work with and some previous marketing work that had been done in the past. This helped me develop a better idea that was more suited to the rustic feel of the Dirty Onion. It also provided a few different colour schemes I could work from and use as a reference. I found that most marketing pieces usually included a deep green or blue colour and had highlights of a brighter colour to complement it. I also found that many of the previous marketing material had different background textures and vintage style illustrations to create the authentic feel we associate with The Dirty Onion so I decided to incorporate this to my work.

My Process

As it was a live music event, I first went for an illustration of a vintage microphone. However, I thought this could be portrayed as an "open mic night" instead of a music event.


Instead, I decided to include some sort of instrument on the artwork. I then researched the bands that were playing at the event and saw that one of the acts had some brass instruments. This gave me the inspiration to include a man playing the saxophone on the artwork, as many places in Belfast would include the standard guitar, I thought this was a little more interesting and might attract more of a crowd. To give the ads a bit more of a feel of the atmosphere I added the illustration of a dancing lady. While I was researching the bands, I also found their logos to incorporate them into my design.  

After I was satisfied with a decent layout, I started to play around with different colours and textures in the background. Ultimately, I went with a very rustic style, to complement the brand identity of the venue. A beige and green colour were the main colours used in all of their marketing artwork and i added splashes of orange on my artwork to highlight key information.

Final Outcome


I'm always interested in working on new projects.

Please send me an email to work together or just to say hi! 

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